Maytag has spent big dollars over many, many years honing a brand image of quality, dependability, and commitment. That Maytag repairman embodied reliability; you could count on him. Well, I’m not so sure!
My husband and I read in the newspaper last week that Maytag is recalling a part on some refrigerators (seems it catches fire). We did some Internet-based research and discovered our refrigerator was one of those included in the recall. So, we arranged for the repair. Yesterday the repairman arrived (on time!) and within three minutes the part was replaced. All good. Then, about six hours later, Maytag called…not to ask if all went right with the repair, but to see if we wanted to buy an extended warranty before ours expires in mere days. Huh. They knew we had a warranty; they knew it was expiring; they knew they wanted us to buy another warranty. BUT, they didn’t know our refrigerator had a part under recall…or at least they didn’t bother to call us to tell us that; we had to read about it in the paper and do some research on our own and arrange for the repair on our own. Not good.
For all its hype that it does business the old fashioned way and cares about its customers, now what I think of when I think of Maytag is a phone call trying to sell me an extended warranty after no phone calls trying to warn me of a recall. That’s an example of how reality can negate a brand!
I recently came across your blog and have been reading along. I thought I would leave my first comment. I don’t know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.
Joannah
http://2gbmemory.net
Thanks, Joannah! I hope we hear from you again soon!