Working with an MBA student taking a marketing course, I got a chuckle when one particularly challenging assignment caused her to blurt out, “There is a lot more to marketing than writing jingles and planning photo shoots.” She said she was surprised to learn that marketing “relies heavily on financial data and determining what to spend is difficult.”
We marketing types—including our sales brethren—have faced this misperception since commerce began thousands of years ago. But, the point of this post is not to elicit your sympathy or even your respect. Rather, the point of this post is to motivate you to take your own marketing efforts seriously. Do your market analyses, do your break-even analyses, plan your pricing startegies, run some financial models for three-year and five-year sales projections, analyze your competition…there really is a lot more to marketing that writing jingles and planning photo shoots.
This post first appear in Percolating! by Kup & Sourcer (www.kupandsourcer.com/blog) on August 3, 2007.